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Discover the widest range of brands available for license in Europe

6-8 October, 2026

ExCeL London

Brands shape our identity, choices, and emotions. From what we wear to what we consume, using beloved brands is a powerful way to connect with consumers and grow your business.

What will I get to do?

Meet thousands of well-known brand owners who are looking to partner with you
Find inspiration for your next product range and gain practical advice and tips
Stay ahead of the latest consumer trends, and discover which brands will (and won't) be "hot" next year

Find out who you can meet...

From Acamar to FC Barcelona and from Hasbro to the V&A, BLE is the most efficient way to discover a huge range of licensable brands across all catgories and territories – from emerging trends to household names.

View 2025 Exhibitor List

What to expect

Europe's biggest collection of licensors

With hundreds of brand owners across sports, entertainment, art, FMCG and more all in one place, make September the most efficient month of your year.

Meetings, meetings, meetings

Save time and money by fitting in months’ worth of critical meetings, both in-person and online, with brand owners in just 3 days.

Jaw dropping stands and installations

Take inspiration from the thousands of products and brands on display to help you visualise how these IP fit in your current product catalogue. Not to mention the branded bars, interactive features and free-to-attend education.

Who else attends?

Download the sample list

We had lots of meetings and our calendars were back-to-back with productive conversations – including plenty of catch ups with retailers. We had plenty of drop-ins and people visiting the stand too. Overall, the atmosphere of BLE was very buzzy and the show floor felt busy and lively which was great to see. The European licensing industry was really well represented, and they were also very engaged with the event. There was a positive vibe during the show, and it left us all feeling like there’s lots to look forward to in 2024.

John Taylor, VP Northern Europe, WildBrain CPLG