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Discover the power of brand licensing for retail

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6-8 October, 2026
ExCeL London ExCeL London

Brand Licensing Europe for Retailers


Whether you’re curious about how to harness the power of fandom and brands, or already working with collaborative licensing agreements, Brand Licensing Europe has the contacts and inspiration for you.

Licensors (owners and agents of brands) are increasingly eager to meet with retailers directly. They are looking for partners to bring their brands into consumer product ranges in a way which will extend and enhance brand loyalty.

We welcome retailers from across Europe – from major grocers and leading online vendors to category specific stores and independent chains. All meeting in London to connect with the people representing the world’s most recognisable brands.

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One event. Thousands of brands. Endless possibilities.

Explore the power of fandom and brands at Brand Licensing Europe! Meet thousands of leading brands under one roof. Connect with brand decision-makers, differentiate your retail offering, and drive consumer traffic with beloved brands.

Take a journey from the world of Van Gogh to the Pokémon universe. A place where the coolest superheroes assemble, the most colorful Crayola crayons create a rainbow, and Monopoly money can equate to real dollars.

View 2025 Exhibitor List View 2025 Exhibitor List

Attend Brand Licensing Europe

BLE is free to attend and your pass will give you access to all three days. We'd recommend that you attend for two days, giving you plenty of time to:

  • Connect with representatives of the brands you know will be huge
  • Discover new brands that you may not already be aware of
  • Hear thought leadership in the License Global Theatre
  • Network in the Bars and Cafe's
  • Gain exclusive access to our Retail Lounge

The Retail Mentoring Programme

A year-round course for retailers who are new to licensing - free, CPD-accredited, interactive and backed by leading brands.

Previous delegates include teams from Tesco, Primark, Marks & Spencer, New Look, Next, Pets at Home, Selfridges, John Lewis, Very and more.

Spaces are now full for 2025. You can enquire about the 2026 programme below.

Find out more Find out more

New to licensing?

Get in touch with our Head of Retail, Laura Freedman-Dagg for any questions you have relating to the event or Retail Mentoring Programme.

When & Where

2026 Dates

Tuesday 6th October: 09:00 - 17:00
Wednesday 7th October 09:00 - 17:00
Thursday 8th October: 09:00 - 16:00

Our Venue

Excel London
1 Western Gateway
Royal Victoria Dock
London Docklands
E16 1XL

Website: www.excel-london.co.uk

About Brand Licensing Europe
Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers for three days of deal-making, networking and trend spotting.
About the Global Licensing Group
Through world-class tradeshows, best-in-class media brand and educational programs, the Global Licensing Group are the global market-leader in advancing the business of licensing, brand extension and collaborations.
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